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STAND COCHLEAR | Brand Harmony
Tipo de proyecto
Stands
Rol
Strategic Design Lead
The “A-HA” MOMENT
Clinical vs. Human. I realized that by strictly applying brand guidelines through harmonic proportions, we could transform a medical technical brief into a welcoming, trustworthy space.
Strategic VALUE
Ensured 100% brand compliance while utilizing golden-ratio principles to create a balanced environment that reduced visitor anxiety and reinforced institutional authority.
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