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O BOTICARIO | The Essence of Growth
Tipo de proyecto
Events
Rol
Strategic Design Lead
The "A-HA" MOMENT
I identified that learning wasn’t the goal, belonging was. By designing the space as a living system, I turned training into an immersive brand experience.
Strategic VALUE
Transformed a commemorative event into a living brand experience, increasing cultural relevance and social amplification through spatial storytelling and curated interaction points.
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