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EVENT MEGALABS | The wellness fair
Tipo de proyecto
Events
Rol
Strategic Design Lead
The "A-HA" MOMENT
I realized that the problem wasn’t information it was perception. By reframing the experience as a fair, I transformed clinical content into something approachable, intuitive, and emotionally engaging.
Strategic VALUE
Shifted the brand from authority to proximity, increasing engagement through gamified interaction and controlled narrative flow, ensuring full user journey completion.
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