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Bridging Bold Strategy & Flawless Execution
Transforming brand strategies into tangible experiences. I specialize in the orchestration of BTL environments and phygital touchpoints through a lens of Innovation Management.
Strategic
Vision
MA in Innovation Management (Berlin) applied to real-world BTL challenges.
Technical Ownership
End-to-end project lead: from 3D conceptualization to on-site assembly.
Service Logic
Mapping human behavior to optimize engagement and visitor flow.
The Edge
Case Studies
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